Comprised of a dynamic grouping of disciplines—graphic arts, interactive design, digital arts and illustration, animation, 3D design and digital video—the Graphic Design department offers students the technological training and design skills needed to enter a highly competitive industry. Committed to empowering students, our program provides a multi-disciplinary design education, prepares students to be future designers, and strengthens links to the professional and university communities.
The goal of the Butte College Graphic Design program is to prepare students for entry-level positions in the Design industries. Students who successfully complete the program and plan to earn a four-year degree will have a solid foundation for application to the design school of their choice. The Bureau of Labor Statistics suggests "Employment of Graphic Designers" is expected to grow 7 percent, slower than average for similar occupations from 2016 to 2020, but this does not take into account that Design Students are learning more than basic Print Design, and are more in line with the BLS statistics of Web Developers, UX and UI Designers, where the growth is expected to be close to 20% by 2020. This past Fall 2016 semester, the FT faculty in the Multimedia/Graphic Design program did a survey of 35 students who have graduated with a degree in either Graphic Design or Multimedia Studies, and 29 of these students are currently working in local design positions within local businesses, the other students have started their own businesses, or are working a freelance designers and supporting themselves through local freelance design. As demand for graphic design continues to increase from advertisers, publishers, and computer design firms. Some of this increase is expected to stem from the expansion of the video entertainment market, including television, movies, video, and made-for-Internet outlets. Moreover, graphic designers with Web site design and animation experience will especially be needed as demand increases for design projects for interactive media—Web sites, video games, cellular telephones, personal digital assistants, and other technology. Demand for graphic designers also will increase as advertising firms create print and Web marketing and promotional materials for a growing number of products and services. There are currently one fulltime and seven associate faculty on the main campus teaching day and evening classes. The program offers 8 courses in Graphic Design, and has submitted curriculum for another 6 courses to be added over the next two years. There are another seven classes that crossover from the Multimedia Studies program. Class sizes are based on the number of available computers (25 in each of three Apple computer labs). In the California Community Colleges Chancellor's Office system wide report of 2007-2008 wage gains by TOPS code, the Graphic Design and Multimedia wage gain for students 2 to 3 years after earning their diploma or certificate in Graphic Design or Multimedia was $45,451 compared to those without a diploma/certificate who earned a median income gain of only $10,708 The survey was based on 244 awards earned during the assessment period. The wage gains are even higher when Web and mobile development design are considered.
26 Wacom Cintiq Touch Monitors paid for with CCPT grant funds.
These monitors offer students the ability to draw and design directly on the monitor. This technology allows students to create quickly and trains them on specialized technology that is used in the industry.
We are also able to bring in local high school students on tours and have them work on the monitors. The "Wow!" factor of being able to work on this incredible technology has enticed many of the students on the tours to come to Butte so they could have access to our technology.
10 Apple iPad Pros paid for with CCPT grant funds.
We have used the iPad Pros and Pencils when visiting multiple high schools when speaking and promoting our Design programs. Students are able to use this technology when they are not able to come to Butte for a tour, and this allows us to promote technology with a cool and fun piece of equipment, while explaining the other technology we have available for them when they come to Butte.
We have also taken the iPads to high school career days for students to draw and design on as a recruiting and promotion element.
Our own students are also able to use the iPads for designing and drawing in class, and for taking the technology of illustration and Photoshop outdoors for additional learning.
Instructors in RTVF, MSP, Music and Graphic Design submitted SLO reflections and at our Institute Day meetings, we discussed the reflections and the need to review the SLOs throughout the semester in order to do a substantial reflection, rather than just a basic overview reflection.
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Indicator |
Source |
College |
Program |
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2014-2015 |
Standard |
Six Year Goal |
Fall 2011 |
Fall 2012 |
Fall 2013 |
Fall 2014 |
Fall 2015 |
Standard |
Six Year Goal |
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Access |
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- Unduplicated Headcount |
PDR - ARTG |
12,691 |
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40 |
42 |
48 |
33 |
51 |
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PDR - MSP |
177 |
163 |
123 |
134 |
126 |
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Course Success |
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- Overall |
PDR |
70.6% |
70.0% |
73.0% |
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- Transfer/GE |
PDR - ARTG |
71.7% |
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73.0% |
84.8% |
93.6% |
87.0% |
77.5% |
91.2% |
75.0% |
85.0% |
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PDR - MSP |
72.1% |
68.6% |
67.6% |
62.7% |
69.2% |
60.0% |
73.0% |
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- CTE |
PDR |
75.3% |
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77.0% |
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- Basic Skills |
PDR |
51.7% |
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55.0% |
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- Distance Ed (all) |
PDR |
62.6% |
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64.0% |
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Persistence (Focused). Note: The Persistence (Focused) that is included in the PDR is a different indicator than the three-primary term persistence indicator, from the State Student Success Scorecard that is used to measure institutional persistence. The Focused Persistence indicator measures the percentage of students that took a second course in a discipline within one year. There is no relationship between the college and program standards in this area. |
PDR - ARTG |
71.8% |
67.0% |
75.0% |
67.7% |
50.0% |
30.3% |
29.2% |
32.7% |
25.0% |
50.0% |
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PDR - MSP |
28.2% |
31.9% |
30.7% |
31.3% |
37.4% |
25.0% |
33.0% |
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(Three-Term) Scorecard |
(Three-Term) Scorecard |
(Three-Term) Scorecard |
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Degrees - annual |
PDR - ARTG |
1,421 |
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1,475 |
14 |
19 |
14 |
4 |
11 |
4 |
12 |
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PDR - MSP |
1,421 |
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1,475 |
11 |
14 |
7 |
3 |
6 |
3 |
11 |
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Certificate of Achievement (CA) - annual |
PDR - MSP |
814 |
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475 |
17 |
9 |
6 |
7 |
4 |
5 |
15 |
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Developmental Strand Completion |
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- English |
State |
43.7% |
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45.0% |
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- Math |
State |
33.8% |
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35.0% |
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- ESL |
State |
42.9% |
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45.0% |
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Licensure Pass Rates |
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- Registered Nursing |
SC |
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- Licensed Vocational Nursing |
SC |
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- Respiratory Therapy |
SC |
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- Paramedic |
SC |
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- Cosmetology |
SC |
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- Welding |
SC |
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Job Placement Rates (Digital Media) |
PIV |
56.0% |
40.0% |
50.0% |
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Progress
Our instructors collaborate with industry and local grade schools and students to maintain a connection with these institutions and companies. We also collaborate with the CSU Chico Design programs to maintain a connection between what is happening in the university and at the college.Strategic Scheduling
Our department evaluates our scheduling to best benefit our students, and we make changes when and where it is needed by evaluating the schedule each semester.Technology
The MSP and Design departments are always looking to be on the leading edge of technology for our students. We apply for any grant funding that is available to be able to maintain a high quality of equipment and tech for learning.Workforce and Community Development
Instructors in our programs routinely visit schools to promote and recruit, and aso attend career fairs and special events within the community and those held by grade schools and high schools.
1. Hire two new FT faculty - This has not been addressed though we have submitted requests each year.
2. Reinstate the DA&D lab tech to 12 month - This has not been addressed though it is still needed.
3. Collaborate both within the department and with faculty in other areas - We have worked with the Communication department to offer courses that articulate with CSUC
4. Increase efforts to maximize students’ completion of certificates and/or degrees - We are developing new pathways and courses for students
5. Promote all DA&D programs - We are doing social media promotion as well as outreach to community and high schools
6. Implement Learning Communities - This has not been addressed
7. Review pages and course descriptions for accuracy, currency and clarity - We are reworking our curriculum and adding new courses to respond to students' needs.
8. The Validation Team recommends that course sequencing be clearly stated, including prerequisites - We are working on developing promotional materials such as brochures and other marketing materials.
9. Develop additional courses and degrees - We have written five new courses that are currently going through curriculum committee
The Graphic Design and MSP programs are working together with the Arts department, to explore ways we can work with the current Maker Space grant that Butte has been awarded for Planning and Research. By including Arts and Digital Arts & Design within the discussions, we see that we can give our students in both departments more strategic training towards starting their own businesses, or help them become online-entrepreneurs by learning tools and techniques for Making products to sell.
Strategy 1 - Community Outreach
The Graphic Design and Multimedia Design programs will strive to increase the awareness of local high school students and business leaders by establishing and maintaining contact with the local media, high school design and art teachers, and the local business community. We invite local high school classes to tour our facilities; and we inviting business leaders to join the advisory board and visit our design facilities.
The Graphic Design and Multimedia department continues to conduct tours and presentations to high school students. We are visiting local high schools to speak to students.
Strategy 2 - Increasing Student Skills and Preparing students for industry jobs
Our students learn by working hands-on with the most current and recent technologies in the Design industries. Specific software and hardware is needed to prepare our students for a competitive industry.
We have developed five new courses to address students' needs and maintain software currency.
Strategy 3 - Need for Full-time faculty
We have lost three full-time faculty from the Digital Art & Design department in the past five years, with no replacements for these faculty.
Full-time oversight and management is needed to give our students the highest level of training and to give direction to our programs.
To maintain the core program, new faculty are needed.
Strategy 4 - Increased hours for Design Department Tech
Our Tech is now being used for Theater and Music, as well as Graphic Design, Fashion, Multimedia and Photography.
Additional hours are still needed to allow him to maintain equipment and manage the labs for our programs.
The Photo Tech hours have been reduced and the workload continues to increase as other programs make use of these services.
This year the FT faculty in Design purchased chairs for the upstairs area of the Arts building so students would have a place to sit. This was after 13 years of asking for seating and getting no response or funding for this purpose. Facilities also gave the department two tables and a few chairs this year to help solve the issue of students sitting on the floor. We could still use several more benches.
Downstairs Arts still needs additional seating for students, as does the area in front of the Theater and Gallery.
The Graphic Design and Multimedia programs are currently finishing up with the Chico Unified High School District Pathways grant to build connections with local high schools and increase awareness of our programs. Through this grant, we received $62,000 for purchasing new Wacom Cintiq monitors and 10 iPad Pros and software that we can take to local high schools when we visit to promote our programs.
We are also part of the Strong Workforce Grant and the Music/Photo/MSP/Graphic Design programs received approximately $130,000 for upgrading equipment, and purchasing new equipment that will allow our programs to increase FTES.
| Original Priority | Program, Unit, Area | Resource Type | Account Number | Object Code | One Time Augment | Ongoing Augment |
| Description | Supporting Rationale | Potential Alternative Funding Sources | Prioritization Criteria | |||
| 1 | Equipment | 1-000-512-1-061460 | 56411 | $24,000.00 | $0.00 | |
| New iMac lab | The Multimedia and Graphic Design programs are adding five new courses to the A.S. degree. The Fashion department is adding new digital courses to the Fashion program to build the program and increase FTES. And Photography has added several new digital computer courses over the past few years. Due to the increase in computer software-based courses from all of these areas, we need an additional lab for all four of the programs. |
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| 2 | Graphic Design, Multimedia Studies, Photography, Fashion | Equipment | 1-000-512-1-061460 | 56411 | $9,000.00 | $0.00 |
| Epson Surecolor White Ink Printer for t-shirts | Our student need to be able to print on dark colored shirts to obtain further skills in designing for the on-demand direct-to-garment industry |
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| 3 | Graphic Design, Multimedia Studies | Equipment | 1-000-512-1-061460 | 56411 | $8,000.00 | $0.00 |
| Virtual Reality Goggles and Software | Virtual Reality (VR) adds a new dimension to learning. To be competitive in the Design and Multimedia industries, our students need to be prepared and trained in the newest technologies and software. This technology will allow our students to begin creating projects and researching new ways to implement virtual reality in real-world applications. VR is shaping up to be one of the largest technology in 2017-2022. Several global companies have staked millions of dollars developing their brand of the technology, including Google, Samsung, HTC, Sony and the Facebook-backed Oculus. |
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| 4 | Graphic Design, Multimedia Studies, Photography | Personnel | 11-000-512-1-061460 | 56411 | $0.00 | $97,187.00 |
| Full-Time Faculty Hire | The Digital Art & Design department has lost three full-time faculty that have not been replaced. Geoff Fricker in Photography, Dennis Wickes in Design and Photography, and Mark Hall who is retiring at the end of the Spring 2015 semester. Full-time oversight is needed in all three of these areas. |
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| 5 | Graphic Design, Multimedia Studies, Photography, Fashion, Music, Theater | Personnel | 11-000-512-1-061460 | 11-000-512 | $0.00 | $4,500.00 |
| Reinstate lab tech to 11 months | Our lab tech is needed during the Summer months so that we have a tech to manage the equipment during Winter and Summer sessions. There is also additional work that needs to be completed that would be easier to have accomplished if the tech was here an additional month. |
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| 6 | Graphic Design/Multimedia Studies/Fashion | Equipment | $5,000.00 | $0.00 | ||
| Paper and ink for the Textile Printer | We have a textile printer that could be used in Fashion, Graphic Design, Multimedia, Photography and even the traditional Arts courses such as the Textile Design course in ARTS. The paper and ink are very expensive and we have not had the funds to get this printer up and running. With Fashion moving into the digital realm now, this is a perfect time to get this printer working. |
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