The Enrollment Management Committee develops and monitors the execution of the college’s enrollment management strategy which includes Assessment, Student Success, Student Retention, Outreach, Marketing, and Scheduling.
The Enrollment Management team meets 1-2 times per month to discuss enrollment goals, review recent EM actions, determine how to allocate EM funds, and make recommendations on recruitment and retention activities. We recommend FTES targets, communicate progress towards stated targets, and provide guidance for the campus community in achieving enrollment goals.
EM Fund - $60K prefunded 2014-15; $120K in 2015-16
The $180,000 allocated to Enrollment Management in the 2015-2016 year was expended on a variety of marketing activities in conjunction with the Public Relations and Marketing office in support of the college's enrollment goals.
This unit plan is for a committee which conducts a college committee evaluation on a regular basis. We receive input as a result of this process, but we do not have outcomes assessment related to improving student learning.
Not applicable.
The Enrollment Management Committee supports the college in meeting its student achievement standards by developing communication and retention strategies that provide critical information necessary for students to succeed in their academic pursuits.
4.1 Practicing strategic enrollment management that integrates financial planning with student need and achievement.
The Enrollment Management Committee is the primary body for setting enrollment goals, monitoring progress towards enrollment goals, and implementing strategies to allign enrollment with available resources.
Not applicable.
Identify and implement strategic initiatives aimed at increasing enrollment to ensure new state revenue for growth is captured.
Strategy 1 - Primary Goals
Ensure the college generates the appropriate amount of FTES and maximizes potential enrollment revenue.
No requests for non-financial support at this time.
None
| Original Priority | Program, Unit, Area | Resource Type | Account Number | Object Code | One Time Augment | Ongoing Augment |
| Description | Supporting Rationale | Potential Alternative Funding Sources | Prioritization Criteria | |||
| 1 | Enrollment Management | Operating Expenses | 11.000.712.1.645000 | 5XXXX | $300,000.00 | $0.00 |
| Strategic Enrollment Initiatives | These funds would be allocated by the Enrollment Management committee in support of the college's targeted enrollment growth. The committee is currently re-organizing around three core functions - schedule, recruitment/marketing, and retention. Each of these subcommittees would be responsible for proposing enrollment growth ideas that could then be selected for funding by the larger body based on criteria such as FTES generation, ability to define and assess success of the initiative, cost, time to implement, etc. Some portion of this request could potentially be funded through the IEPI initiative. |
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| 2 | Enrollment Management | Operating Expenses | 11.000.712.1.645000 | 5XXXX | $400,000.00 | $0.00 |
| Marketing | The college has been funding advertising on an ad hoc basis for several years now. This dollar amount would allow for a year-round multi-modality marketing campaign comprised of TV, print media, direct mail, banners, Facebook, search engine optimization, etc. |
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